Christen George McFerrin is a strategic marketing executive with a proven track record of driving brand transformation, demand generation, and revenue growth in B2B SaaS and professional services. As Chief Marketing Officer at TalentGuard, Christen leads the company’s global marketing strategy with a focus on market expansion, customer acquisition, and deepening brand equity across the talent management ecosystem.
With over 15 years of experience, Christen brings a unique blend of vision, operational rigor, and creative acumen. She excels at aligning marketing with enterprise sales motions, building scalable programs that accelerate pipeline, and driving meaningful engagement throughout the buyer journey. At TalentGuard, she is reshaping the company’s go-to-market strategy, evolving the brand to meet the changing needs of enterprise HR leaders, and amplifying TalentGuard’s thought leadership in career pathing, skills enablement, and talent development.
Christen held senior marketing leadership roles at ERPA, Mercer, and has advised high-growth consulting and SaaS firms. She helped to shape Mercer’s first U.S. Account-Based Marketing (ABM) program, led North American alliance marketing for service partners in the Workday, ServiceNow, and AWS ecosystems, and delivered over $35M in marketing-influenced pipeline at ERPA. Her expertise spans brand positioning, integrated campaigns, field and partner marketing, and digital demand generation.
Christen holds an MBA from the University of Houston and a BA in International Relations from Wellesley College. Her leadership is defined by customer obsession, cross-functional partnership, and a bias for action that brings ambitious strategies to life.
